Updated March 27, 2017
Our free Services are supported by advertising.
Our subscription Web sites are paid for by subscription fees, and are ad-free, as are our paid-for mobile applications. If you would like to avoid ads, sign up for a subscription or upgrade your mobile application.
About Our Ads Summary
We Use Common Tracking Tools
We, or vendors we have hired, use several common tracking technologies. These technologies may include browser and flash cookies, Web beacons and similar technologies, and location based services.
Our Tracking May Be Used to Serve Ads
We use common tracking tools to decide which ads to insert into the pages you visit.
You Can Control Cookies
You can control cookies. How you do so depends on the type of cookie. To reject browser cookies, you must set your browser to reject browser cookies. To control flash cookies, click here. Why? Because flash cookies do not reside in your browser, and therefore your browser settings will not affect them. If you configure your computer to block cookies, you may not be able to access certain functionality on our sites.
You Can Control Tracking-Based Ads
Many of the ad networks we work with participate in the Self-Regulatory Program for Online Behavioral Advertising. This program allows consumers to opt out of having their online behavior tracked for advertising purposes. If you want to opt out, click here.
Location Based Data
Some of our mobile application services make use of location based data. When you enable “Location Services” on your device and give your permission, we or our third party service providers, advertisers and/or partners may receive and collect anonymous information from cellular, Wi-Fi, and Global Positioning System (GPS) networks to determine your approximate location. We or our third party service providers, advertisers and/or partners may use this information to provide you with location based services, such as advertising and offers from local businesses and their locations. For information on how to disable these services, please contact your mobile service carrier or your device manufacturer. If you choose to turn off location services, it could affect certain features or services of our mobile applications.
We Also Use Common Tracking Tools for Non-Advertising Purposes
Personal Information (“PII”) We Collect and How We Use It.
We ask Users to provide certain PII about themselves when they sign up for subscriptions, make purchases in our store, or register for or contribute content to a Britannica Service. PII means, where applicable, your name, address, telephone number, e-mail address, and/or credit or charge card information. It is up to you whether you provide any PII; however, you must provide some PII to purchase a subscription, submit content or make a store purchase. When you provide your PII within your content submissions, realize we have no control over how other Users will use that information.
Britannica uses PII for: allowing Users to obtain an account and to receive communications; verifying the identities of contributors of content; making ongoing enhancements to the sites; marketing and promotional purposes; and evaluating site usage by analyzing PII and related data in the aggregate. In addition, with respect to Britannica site Users located outside North America, we may share pertinent PII with our local subsidiaries.
We may share PII with:
Authorized service providers. We may share PII with service providers that perform certain services on our behalf, such as processing credit card payments, performing business and sales analysis, and supporting our Services’ functionality.
Business partners. When you make purchases or engage in our promotions, we may share PII with the businesses with which we partner to offer you those products, services, promotions, contests and/or sweepstakes. When you elect to engage in a particular merchant’s offer or program, you authorize us to provide your email address and other information to that merchant.
Quizzes Data Collection. Whenever you play our Quizzes, we collect data about your interactions with each Quiz. This information may be associated with your user name, IP address or device ID for the purpose of providing our Services and improving them. In addition, when you play a Quiz, your user name, related photo and Quiz score may be displayed in our “Quiz Leaderboard” for other players to see. If you do not want your user name and related photo displayed in the Quiz Leaderboard, please refrain from playing our Quizzes.
Logging in using social networking credentials. If you log-in to our Services using a social media (such as Facebook or Twitter) log-in, you are granting permission to the social media service to share your user details with us. This may include your name, email address, date of birth and location, which will then be used to create a Britannica identity. These social media services may use information about your visit to our Services on their pages. If you browse these pages while still logged in to your account with us, information they collect may be connected to your account on their Web site. For more information on how these social media services use information, please review their privacy policies.
Posting from home. You should be aware that if you or your friends post the location of your home and that information is published on a Service it may be available to others and may be published by third parties without our control. To request removal of location data please email us at [email protected].
Metadata. Metadata is technical data associated with User content. For example, Metadata can describe how, when and by whom a piece of User content was collected and how that content is formatted. Users can add Metadata to their User content, including hashtags (to mark keywords), geotags (to mark your location), comments or other data. This makes your User content more searchable by others and more interactive.
Direct mail partners. From time to time we may share our postal mailing list with selected providers of goods and services that may be of interest to you. If you prefer not to receive mailings from these providers, you can notify us at any time by following the instructions set forth below in “How to Opt Out, Correct, Update, or Remove Personal Information., which n0tice gathers for us.”
Law enforcement. We also may disclose your information: In response to a subpoena or as otherwise required by law. When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of Britannica, our Users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Service Terms and Conditions or other agreements or policies.
Updating your personal information.You can update your personal information and change your marketing preferences at any time by sending an email to [email protected].
Prospect and Referral Information
If a User visits a Service and submits an e-mail address to Britannica but fails to complete the registration or purchase process, we may use such “prospect” information to contact the prospective User from time to time with Britannica offers and information about new features, new services, and special discounts we think the User may see as valuable. Similarly, if a User forwards a Britannica e-mail to a friend, we may use the “referral” information provided to contact the friend from time to time with Britannica offers and information about new features, new services, and special discounts we think the friend may see as valuable. We do not sell or rent any contact information for such “prospects” or “referrals.”
Non-Personally identifiable Information (“Non-PII”) We Collect and How We Use It
Like other commercial Web sites, we collect information about consumer activities and behaviors to improve our Services, provide standard advertising controls, determine User response to advertisements and promotions, deliver targeted advertisements that we or our partners believe will be of most interest to you, and prepare aggregated reports.
Non-PII collected includes the following: IP address, device identifier, domain, browser type and language, referring Web site addresses, date/time of visits, page view data, and search keywords. If we combine Non-PII with PII the combined information will be treated as PII for as long as it remains combined. Non-PII is collected using the following standard Web technologies:
Collectively these technologies enable us to better understand our Users. Cookies do not allow us to gather any PII.
Demographic Information. At times we ask subscribers and other Users who register to use some of our Services to provide us with demographic or profile information regarding their preferences and interests. This demographic information is not required. We use aggregated demographic information to draw conclusions about Users’ wishes and preferences. We also provide demographic User information in the aggregate to third parties in connection with advertising campaigns. You may withdraw your consent at any time by following the instructions provided under the heading “How to Opt Out, Correct, Update, or Remove Personal Information” below.
Device Identifiers. When you use a mobile device like a tablet or cell phone to access our Services, we may access and monitor one or more “device identifiers.” Device identifiers are small data files associated with your mobile device that uniquely identify your mobile device. A device identifier may deliver information to us or a third party partner about how you browse and use the Services and may help us or others provide reports or personalized ads. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled.
We use Web beacons to monitor the traffic patterns of users from one Britannica page to another and to improve Service performance.
Some advertising networks require that we specifically list their opt-out links below. When you opt-out of a network, you may receive an “opt-out” cookie so that the network will know not to assign you new cookies in the future. You will continue to receive ads from that network, but not behaviorally targeted ads. If you erase your browser’s cookies, you may need to perform this process again.
Collective Media: http://www.networkadvertising.org
SpotXChange: http://www.spotxchange.com/spx_privacypolicy.html. When you select this option, SpotXchange sets a persistent “opt-out cookie” to prevent information from being uniquely associated with your browser.
To manage or delete browser cookies, please see your browser’s privacy settings.
To manage or delete Flash cookies, please use the Adobe Flash Player Settings Manager here: (http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html)
To disable location based services, please contact your mobile service carrier or your device manufacturer. If you choose to turn off location services, it could affect certain features or services of our mobile applications.
As a benefit of membership, Britannica site subscribers may receive the following communications from us:
Communications related to subscription maintenance activities. These communications may include, without limitation, notices regarding material changes to Britannica Service policies, service updates, service enhancements, and account management procedures. Since these communications are necessary to ensure Britannica provides its subscribers with the highest quality of services, our subscribers are not permitted to opt out from receipt of these communications.
Newsletter Communications. As a benefit of a Britannica subscription, we may send Britannica subscribers our exclusive Britannica newsletters. To unsubscribe to a newsletter, a User can either (i) follow the instructions at the bottom of any newsletter or (ii) follow the instructions set forth below in “How to Opt Out, Correct, Update, or Remove Personal Information.”
Communications containing information about Britannica products and services. We may send promotional e-mails and other outbound communications to Britannica site subscribers regarding products and services from Britannica. Any Britannica site subscriber that does not wish to receive such product and service communications can choose to remove his or her contact information from our contact list at any time by (i) following the instructions at the bottom of any promotional e-mail or (ii) following the instructions set forth below in “How to Opt Out, Correct, Update, or Remove Personal Information.”
Protection for Children.
Children should always ask parents for permission before providing any Personal Information to Britannica or purchasing any products or services from Britannica. Britannica does not knowingly collect or solicit Personal Information from or about children under 16, except as permitted by law. If we discover we have received any Personal Information from a child under 16 in violation of this policy, we will delete that information immediately. If you believe Britannica has any Personal Information from or about anyone under 16, please contact us at [email protected].
We aim to safeguard User information to ensure that User account information is kept private. However, we cannot guarantee the security of User account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of User information at any time. We use appropriate measures to ensure the security of all information you provide to us, including the use of passwords, firewalls, and encryption. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security.
How to Opt Out, Correct, Update, or Remove Personal Information.
Users may opt out of certain Services or correct, update, or remove Personal Information that Britannica has collected about them through any of the means listed below. Please be sure to include the following information in your correspondence:
Your e-mail address
Your first and last name
Your mailing address (street, city, state, zip code, and country)
The name of the Britannica Service to which the request applies
Call us at:
(800) 323-1229 (within the United States), or
(312) 347-7159 (outside the United States)
Monday – Friday, 8:00 a.m. to 6:00 p.m. (U.S. Central Time).
Send a fax to: (312) 294-2104
Write us at:
Britannica Customer Service, Attn: Removal from Mailing List
325 North LaSalle Street, Suite 200
Chicago, IL 60654-2682
Please allow up to six (6) weeks for mailed-in or faxed opt-out requests to be processed.
Data Retention. We retain your information for as long as necessary to permit us to use it for the purposes that we have communicated to you and comply with applicable law or regulations.
Account Deletion. If you no longer wish to have a registered account, you may terminate your account by sending an email to [email protected]. Because of the way we maintain the Britannica Services, such deletion may not be immediate, and residual copies of your profile information or posts may remain on backup media for up to ninety (90) days.
Your California Privacy Rights. If you are a California resident, you are entitled to prevent sharing of your personal information with third parties for their own marketing purposes through a cost-free means. If you send a request to the address above, Britannica will provide you with a California Customer Choice Notice that you may use to opt-out of such information sharing. To receive this notice, submit a written request to the address above under the “How to Opt Out” section, specifying that you seek your “California Customer Choice Notice.” Please allow at least thirty (30) days for a response.
Contact Us. For more information, please contact us at: Encyclopaedia Britannica, Inc. Attn: Legal – Privacy Practices, 325 North LaSalle Street, Suite 200, Chicago, IL 60654, or [email protected].